© 2024 Access Intelligence, LLC - All Rights Reserved
PAGES
CATEGORIES
Current POWER Magazine Issue
We are first in your inbox with the most important news in the industry?keeping you smarter and one-step ahead in this ever-changing and competitive market.
Start your free subscription) 2020 Access Intelligence, LLC - All Rights Reserved
"Personalization is huge in beauty. We were looking to humanize and personalize online hair color shopping by engaging with consumers 1:1 - and provide them with a consultative experience and bespoke product recommendations." - Cynthia Elmastian, Senior Marketing Manager at Coty
Clairol, a part of the Coty family, specializes in making every consumer feel beautiful and confident by offering professional hair color results at home. With more than 1,000 combinations of hair products, Clairol wanted to cut the complexity out of the online shopping experience.
Today, every Clairol visitor can enjoy an interactive 1:1 digital consultation.
Results:
Offered Free by: zoovu
See All Resources from: zoovu