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Microsoft needed to improve lead volume and conversion rates to deliver better quality leads to their sales teams and channel partners.
However, their existing lead management strategy included very little nurturing and limited insights into prospect preferences or business drivers.
Learn how using the MarketBridge nurturing solution helped Microsoft to use targeted nurturing, gather robust customer data, and more!
Offered Free by: MarketBridge, Inc.
See All Resources from: MarketBridge, Inc.