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It is an exciting time where nonprofits can expand their reach like never before, or risk being left behind if they don’t tap into the new found power of grassroots organizing in the digital space.
The rules of the game for engaging supporters have changed with the digital age. Now, nonprofits like yours have to really think about how you are reaching out to your supporters and how you can translate a “like” online to taking action. The key is creating programs that meet the needs of supporters first, and then gradually deepen their relationship with your organization through individualized communication.
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