© 2024 Access Intelligence, LLC - All Rights Reserved
PAGES
CATEGORIES
Current POWER Magazine Issue
We are first in your inbox with the most important news in the industry?keeping you smarter and one-step ahead in this ever-changing and competitive market.
Start your free subscription) 2020 Access Intelligence, LLC - All Rights Reserved
Essential first step for a profitable credit card customer portfolio.
300 billion credit card transactions are expected to take place each year by 2018, creating 300 billion opportunities to understand customers better. Unfortunately, many banks remain ignorant of this wealth of information at their disposal, and they opt for mass marketing and costly above-the-line communications.
This whitepaper introduces fundamentals of micro-segmentation for the credit card industry to utilize this wealth of information.
Offered Free by: Forte Wares
See All Resources from: Forte Wares