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Smart marketers are using direct mail to craft meaningful connections.
In the digital era, the relevance of direct mail remains a subject of debate. Our study reveals that direct mail not only maintains a unique role in consumers' lives but also significantly impacts marketing success. Key findings highlight habitual engagement, sustained attention, and positive emotional responses, emphasizing direct mail's enduring influence amidst a digital landscape:
Contrary to assumptions, direct mail remains a deliberate and impactful marketing tool. Its ability to engage, evoke positive emotions, and drive purchases underscores its enduring relevance in the digital age, offering marketers unique opportunities for meaningful consumer connections.
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