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Intent data is more than just a trend; it's a seismic shift reshaping the industry.
As marketers, we've gained a new superpower: the ability to peer inside the minds of our buyers. And with these insights, we can create smarter content, dream-up richer engagement strategies, and foster unshakeable customer loyalty.
But we've only just scratched the surface. How can you unlock the power of buyer intent to create content and experiences that deeply resonate and drive action?
In this session with Brett Kahnke, Principal Analyst of Revenue Operations at Forrester, you will learn:
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