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Metrics that move the needle with B2B buyers.
Most shipping leaders are aware that data isn’t just a nice-to-have in today’s supply chain environment. Finding a reliable freight market data provider for your organization is critical. However, generating alignment and buy-in from B2B buying teams can be challenging, as they aren’t ingrained in the complexity of transportation and logistics. Knowing what metrics move the needle is key to securing funding for business-critical freight market intelligence.
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